Ulrica

With unwavering dedication and a deep wealth of expertise, Ulrica, our founder and CEO, drives the vision of Just Aging Different. For over 15 transformative years, she has immersed herself in the science and art of well-being, mastering the fusion of vitality, longevity, and holistic well-being. Her passion for empowering individuals in midlife and beyond shines through every initiative, ensuring innovation and excellence remain at the heart of all we do.

Ulrica’s journey is marked by an insatiable pursuit of knowledge, reflected in her certifications and accolades, positioning her as a trusted leader in the aging-with-confidence movement. Her leadership is built on compassion, vision, and a commitment to reshaping how we experience aging. She seamlessly bridges the gap between traditional wisdom and modern holistic approaches, pioneering solutions that redefine longevity and well-being.

Through her influence, Ulrica not only inspires our team but also ignites a movement—encouraging people everywhere to embrace aging differently, vibrantly, and on their own terms. Her work is a testament to the belief that midlife is not a decline but a time of renewal, growth, and limitless possibility.